Packaging Design and Research
3D
I played a key role in an internal rebranding initiative where I translated the brand’s evolving identity into concrete visual directions, moodboards, and logo explorations. My work bridged the gap between creative vision and physical production; I conducted in-depth market and competitor research within the haircare sector to guide the selection of packaging materials and aesthetics. Beyond conceptual design, I also managed the operational logistics of product development by sourcing bottle containers, evaluating potential suppliers, and preparing technical, design-ready assets for internal stakeholder review.