SquaredBranding / Identity
Logo
Print
Packaging
Social Media
Landing Page
SQUARED is Brooklyn-based bakery café concept inspired by the charm of crochet granny squares. This self-initiated branding project explores the intersection of nostalgia, craftsmanship, and modern design through a cohesive visual identity.
The concept focuses on organic shapes within structured grids, reflecting the warmth of handmade crochet patterns while maintaining a clean, contemporary aesthetic. The branding includes a logo system, packaging, social media assets, and print designs, creating a cozy yet unique café experience through bold imageries.
The visual tone reinforces the brand’s impact by harmonizing nostalgic warmth with contemporary refinement, establishing an environment that is both inviting and distinctly memorable.