Taff’s PhoBranding / Identity
PrintTaff’s Pho is a conceptual branding project that envisions a Vietnamese pho restaurant created by Duolingo, inspired by the real-world Duo’s Taqueria in Pittsburgh. The restaurant’s name comes from Falstaff, one of Duolingo’s characters, giving it a playful and brand-consistent identity.
This project is aimed at Gen Z and young adults, blending playfulness, cultural appreciation, and strong brand identity to create an engaging restaurant experience.